Beverage Innovation of the Year Awarded to H2OPS Sparkling Hop Water
H2OPS Sparkling Hop Water
When one sees the word “hops,” craft beer most likely comes top of mind. However, as the beer market experiences marginal growth and the bottled water market continues to flourish, Paul Tecker, founder of H2OPS LLC, Anaheim, Calif., saw an opportunity to combine the two, thereby creating something that the beverage market hadn’t seen before.
H2OPS is an unsweetened, IPA-inspired, hop-flavored sparkling water, which contains no alcohol or calories in each 355-ml glass bottle.
“The inspiration came out of a love of craft beer and the craft culture with its emphasis on innovation, flavor and quality natural ingredients,” Tecker says. “It was after brewing a batch with these intensely aromatic freshly picked hops that the inspiration hit me for a sparkling hop water. After two years of brewing trials and testing with friends, we were convinced we were onto something big and launched H2OPS at a California beer festival.”
Consumers have had positive reactions to the new product category, Tecker notes. “The future is exciting,” he says. “We plan to grow the H2OPS brand as a viable independent company, but may consider partnering with a larger company that has a strong sales and distribution network.”
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